Blog 5b: The concept of ‘Big Data’.

Big data is a term that refers to the large volume of data that traditional data-processing application cannot deal with it (Chaffey & Ellis-Chadwick 2016, p.366). However, in the current context, big data is used to describe analysis techniques and systems that find out the larger volumes of data for marketers, and it has three …

Blog 5a: Social media marketing tactics for launching an online store for sporting gears.

Launching an effective online store should take advantage of social media marketing strategies. To promote my friend’s brand, several tactics can be applied in the social media, such as Facebook, Twitter, etc. Better targeting in video marketing Since using video plan is one of the social media marketing popular trend, how to make sure your …

Blog 4b Analyse E-CRM activities of IF YOU ARE THE ONE

Electronic customer relationship management refers to the use of Internet-based technologies to help CRM in achieving objectives. When an organization uses an effective E-CRM, the organization can increase the efficiency of the processes and helps to build a better relationship with customers by customizing products and services (Techopedia.com 2018). The case of using E-CRM is …

Blog 4a Briefly summarise the implications of the internet on each element of the marketing mix ( Consider 4 Ps)

There is no doubt that e-commerce brings a trend toward the new marketing approaches, offering new product or service, new pricing strategies, new placing options and endless opportunities for promotion. Product Products are the cores of the business and basically based on market research to satisfy customer needs and requirements. The internet can provide additional …

Blog 3b -Discuss ‘Setting long-term strategic objectives for a website is unrealistic since the rate of change in the marketplace is so rapid’

It is true that it is unrealistic to set long-term strategic objectives for a website due to rapid change in the digital marketing. Internet marketing strategy should be updated frequently to remain competitive for a company. Since the impact of the dynamism of the internet, five-year marketing plans or even one-year marketing plans may be …

Blog 3a Mini case study – Kogan.com

The mini case I’d like to introduce is Kogan.com, which was found in 2006 and relating to retail and services businesses, including Kogan Retail (the Kogan.com and DickSmith.com.au which was acquired in 2016, retail websites), Kogan Marketplace, Kogan Mobile and Internet, Kogan Insurance (such as Health, Pet Insurance, life and travel) (Kogan 2018). Kogan brand …

Blog 2b-Show my talent

Hi, this is Sarah from China. I'm a food lover and interested in cooking, so I'd like to share my dishes with your guys. This is my Youtube video. Blog 2b-Show my talent   https://youtu.be/0-yJQW9rGvU

Blog 2a-Online customer experience: Burberry

(Source: Burberry 2018) According to the online customer experience model by Rose, Hair & Clark (2011, p 29), 9 factors that customers experienced when using internet shopping websites affect their repurchase decision. In this blog, Burberry online website will be the example to better understand this model. Information processing: Past online experience will be evaluated …

Bloy 1b- the 5I’s of internet marketing

（eBay 2018) The online website I’d like to describe the 5I’s of Internet Marketing is eBay. According to Chaffey and Elli-Chadwick (2016, p.37-41), the 5I’s are including interactivity, intelligence, individualization, integration, industry restructuring and independence of location. Interactivity: it refers to the activities that interact with customers. For example, at the bottom of eBay website …

Blog 1a -The business and revenue model of eBay

eBay, as a platform to buy and sell things online, is one of my frequent using online business website, which focuses on delivery products from consumer to consumer, as well as business to the consumer under current context. So in other words, the business model of eBay is C2C and B2C. According to Jaqueline and …